One small thing is the most effective personal change we can make to…

Combat deforestation and make way for reforestation.

Reduce greenhouse gases to slow climate change.

Preserve water.


Watch the video now!


As seen in…

The Campaign

With our partners at the University of Cambridge, we work to encourage schools, universities and more to remove beef and lamb from their menus. We also provide support and advice to make the change smooth, easy and effective.

Many institutions are joining us!

Get in touch with us if you’d like to support or join the movement.

#NoBeef is supported by...

Prof. Paul R. Ehrlich

Stanford University

Prof. Maureen E. Raymo

Columbia University

Prof. Gidon Eshel

Harvard University & Bard College

Prof. Christopher Gardner

Stanford University

Prof. David Katz

Yale University

Prof. Jeff McMahan

University of Oxford

Prof. Sally Haslanger


Prof. Peter Singer

Princeton University


Paul McCartney

© 2017 MPL Communications Ltd .

© 2017 MPL Communications Ltd.

“#NoBeef highlights the science behind moving towards a world without dependence on farmed animals and is a step in the right direction to a more sustainable future.”

Peter Gabriel’s website and Facebook page…

Peter Gabriel SMALL.jpg

“Peter is supporting a campaign, which has just been launched by his colleague Matthew Shribman, on cutting down beef consumption. #NoBeef is a campaign to broaden awareness that one of the single most-effective things we can do, as individuals, to combat deforestation, reduce greenhouse gases to slow climate change and to preserve water is to stop eating beef.”

#NoBeef’s partners include…

Spread the word by sharing our video and infographics!

(head to our campaign material page for more sharable infographics)

And for caterers, managers, decision-makers etc., here are our two key downloads…