Here’s the real impact of switching…

…from beef to chicken and pork.

…or better; from beef to animal-free proteins.


From Beef To Chicken & Pork

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Over a year, you save…

40,000 litres of water

(that’s equivalent to turning the kitchen tap on full blast and leaving it for 4½ days)

2 tonnes of CO2 equivalent greenhouse gases

(that’s roughly equivalent to filling 15 bathtubs with petroleum gas and setting them on fire)

1,150 square metres of land

(that’s enough land to grow the trees for 6 million sheets of a paper - a flat that size in the City of London would set you back around $25,000,000)


From Beef To Animal-Free Proteins

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Over a year, you save…

50,000 litres of water

(that’s equivalent to turning the kitchen tap on full blast and leaving it for 6 days)

2.2 tonnes of CO2 equivalent greenhouse gases

(that’s roughly equivalent to filling 16.5 bathtubs with petroleum gas and setting them on fire)

1,300 square metres of land

(that’s enough land to grow the trees for 7 million sheets of a paper - a flat that size in the City of London would set you back around $29,000,000)